The basics of S.E.O remained unchanged for a long time. It is when folks attempt to go over the top, they get slapped by Penguin, Panda, etc. Let's find how tolerable S.E.O plan can ride over such routine changes and keep your internet site ranked high.More Info: SEO Strategies
Page Design for On-Page Optimization
Have a quick look at PPC landing page axioms before designing your pages. Design the page with the sole aim of converting a visitor to a subscriber, a purchaser or a potential lead.
To explain, give most of the focus to your website. Make it very simple for a visitor to take the desired action. The required action can be reading your article, signing up for e-mail updates, signing up on a contact form, filling an order form, or clicking on a link. Make it very easy for the visitor to take the action you want them to take.
To succeed in this, your page needs a simple, lean design. Remove any distracting elements. Depending on the planning of your page, you need to use 2 or 3 banner ads in the page. But if you paste banners all around the place, it will be too distracting.
Also avoid distracting navigation links, distracting text, photographs, or anything that takes the attention away from the purpose of the page.
Focused Keyword Use
Keyword research and optimization is still the most crucial part of SEO. Optimize each page for a relevant keyword. You need not write a 1000-word article with 5% keyword density. You can optimize your internet pages for topical keywords by using them at the most valuable spots.
Use keywords in the following areas:
- Page title and description
- Heading tags like h1, h2, etc..
- Bold or strong tags
- Alt or title endowments for images
- Anchor text of links linking to the page
That is all that you need for on-page SEO. The reality is, there isn\'t anything new here. All these solid S.E.O guidelines have been about for close to a decade. They're worth repeating, because they keep on making the task of SEO execs easy.